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Welcome, All Potential Franchise Partners:
Hello and thanks for your interest in the exceptional
World Wrapps restaurant franchising opportunities we
offer. Above you will find the franchise information
package detailing our exciting concept. World Wrapps
is broadly credited with having initiated the "wrapps"
restaurant category in 1996, serving flavorful and healthy
high-quality international dishes, such as Thai Chicken,
Samurai Salmon, Teriyaki Chicken or Tofu, Spanish Paella,
Bombay Currie Chicken or Veggie, Spicy Southwest Shrimp,
Caribbean Sole, Portobello Mushroom & Goat Cheese,
Summer Barbecue and more. These dishes are wrapped in
flavored colored tortillas (including bright colored
spinach and roma tomato flavors) or served in bowls,
as a healthy and tasty alternative to traditional fast
foods. Beverages include blended fruit smoothies and
juices. Restaurateurs from around the world came to
San Francisco when word spread of the huge success of
our first restaurant. There were many copies and knock-offs,
including some by large restaurant groups, but few have
survived, primarily because they lacked the intense
concentration on food quality and flavors central to
our World Wrapps' culture.
In 1996 World Wrapps was named one of the Ten Hot New
Concepts of the Year by Nations Restaurant News, and
has received exceptionally good reviews from numerous
restaurant critics over the years, including feature
articles in notable publications such as Bon Appetite
and Living Well Magazine. World Wrapps is now a tested
restaurant concept in the rapidly growing healthy fast-casual
segment of the restaurant industry. We provide flavorful
and healthy food and beverages as good or better than
leading casual restaurants, but with counter service
that is faster and at prices closer to fast food outlets.
In other words, compared to normal fast food, customers
at World Wrapps can spend a little more money for much
better meals, while spending considerably less time
and money than if they had chosen to eat at a table-service
casual restaurant. The healthy fast-casual segment is
projected to attract customers and grow more rapidly
than any other segment of the restaurant business, which
is exactly why this is the right business space to occupy
in the foreseeable future. When you consider various
other food franchises, as you should, what else out
there is really new and growing?
The total investment for a World Wrapps restaurant (not including three months' extra operating expenses, which can run from $100,000 to $170,000) typically runs between $200,000 and $430,000. With proper financing requiring 20% to 30% down, the cash required is typically $50,000 to $150,000. This is a very much lower investment and cash requirement than most other casual and fast food restaurants, which have become almost prohibitively expensive for a new franchisee. If your first World Wrapps restaurant is successful, you should be able to have a second and then a third before too long, thereby building a substantial growing business with a relatively low initial investment. We are looking for franchisees with at least five years experience in the restaurant business or its equivalent, who have a passion for World Wrapps and wish to develop at least three restaurants, and who have a minimum liquid net worth of $100,000. If you qualify and would like to proceed further after reviewing our materials, please complete and return the enclosed application. If your qualifications meet our criteria, we will call you for an interview and forward our Uniform Franchise Offering Circular. Ours is a very attractive franchise, and we intend to be very selective in choosing the right franchisees, which will help us all in the long run. When you visit a few of our restaurants, we're sure you'll pick up on the excitement and real merits of our food and our concept. Check it out for yourself, and if you qualify to become a franchisee, we'll help you all the way.
Sincerely,
Donald Flynn
Chairman & CEO
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